Behind the scenes with the DealerVault team

Our DealerVault technology is something we’re very proud of.

That’s why we’ve designed this new site to highlight its capabilities and ease-of-use. But DealerVault didn’t happen overnight. Our team has worked tirelessly to make this a tool that can truly benefit dealers. It has taken many man hours, lots of coffee, and even a few games of Magic: The Gathering to get this product to the level it’s at today.

We wanted to show you what it’s like to live the DealerVault life, so we’re highlighting all of the departments that make it go round in a series called People Behind the Product. First up in this five-part series, our development team.

People Behind the Product: A Day with a Developer

 

Advertisements
Posted in Uncategorized | Leave a comment

Attracting Millennials with Innovation

Millennials don’t want to work for car dealers.

That was the general consensus from a recent Roadster survey featured in a recent issue of Auto Remarketing. In fact, they ranked being a car dealer right behind being a politician and or a tax collector. That’s not a great place for dealers to be, especially as it comes time to find future leaders.

But there’s good news! According to the same survey, 54 percent of these millennials could be swayed by an increase in dealerships’ technology usage. So don’t rule out those youngsters just yet.

Adding more modern technology to your dealerships’ repertoire is an easy way to appeal to this demographic. And it isn’t as complicated as you may think.

oliver-thomas-klein-207908

Dealerships are packed with data—from sales and service to parts and inventory. Getting that data seamlessly to vendors is an easy way to show an affinity for innovation to this generation of employees. DealerVault has been tapped into this technology for years, but explaining its benefits to recruits may help them see car sales as less of a pen-and-paper industry and more of a cutting-edge career choice.

Innovation at DealerVault is keeping pace with this fast-moving millennial preference for dealership technology. The recent release of DVGo to streamline onboarding is a top-of-the-line technology that makes sending data to vendors a minimal effort, high-return process. Consistent data flow is vital to receiving the vendor services dealerships need to function. Leveraging this as a technological advantage is just a happy by-product that can help your recruiting efforts.

It’s important to remember that technology doesn’t have to be complicated. Your dealerships technological tools can be impressive and easy. In fact, that’s the point. DealerVault is the kind of technology that millennials are used to—intuitive, fast and easily integrated into daily work.

Much of this is perception, too. The automotive industry has been innovative for a long time. But exposing these inner workings to up-and-coming candidates is key to continuing the innovation. Imagine what some millennial influence would do for the progression of tools like DealerVault. It can only help move the technology forward. And ultimately, move more cars off your lot.

Posted in Uncategorized | Leave a comment

reVo marketing group joins the DealerVault Network

reVo-Logo_Highres_Black

reVo marketing group provides multi-faceted, direct mail campaigns and digital marketing solutions for automotive dealership and OEMs nationwide. In three short years, they have successfully managed over 1,200 campaigns by providing their clients an innovative, highly analytical and results driven approach to automotive marketing.

reVo has built their direct marketing platform around 6 integrated services – better known as reVo 6.0. These services ensure that client-dealers maximize their marketing spend and generate tangible results:

  1. Intelligent data – reVo is armed with the most advanced analytical, modeling and data targeting tools available on the market today.
  2. Packaging & design – reVo’s graphics team creates innovative envelope and invitation designs which command customer attention.
  3. Compelling content – Their letters are custom tailored to the dealer’s variable needs to ensure quality, accuracy, and timeliness.
  4. Event management – Every reVo event they support will be professionally choreographed and tightly managed by a reVo Event Manager.
  5. Digital solutions – reVo’s digital strategy is to guide their clients to the forefront of the on-line automotive marketing space.
  6. Investment results – Their multi-dimensional marketing approach will simultaneously identify, analyze and maximize campaign data.

As a Premier Vendor with DealerVault, reVo marketing group’s clients are now able to have full control of their data syndication with complete visibility, less set up time, better reporting, and industry leading data security.

For more information, please visit reVo marketing group’s website.

The DealerVault Network allows third party solution providers to actively support dealerships’ desire to take back control of their data. This platform creates a win-win for vendors and dealerships alike. Dealerships are empowered with control over their data while utilizing the DealerVault tool at no charge, and Vendors are able to actively support their desired effort.

DealerVault is excited to have reVo marketing group join us in our endeavor to revolutionize the automotive industry by putting dealerships back in control of their data!

ReVo_header

Posted in Uncategorized | Leave a comment

VistaDash by PCG Companies joins DealerVault

VistaDash_LogoVistaDash is a comprehensive visual aid that allows customers to review and analyze data from multiple sources at a glance. Its clear, user-friendly interface displays all of the latest data trends, allowing customers to quickly and easily analyze information and encourage smarter marketing decisions.

“VistaDash is an excellent tool for dealership managers looking to make smarter and more data-driven marketing decisions,” said Brian Pasch, Founder of VistaDash. “We are excited for this new integration with DealerVault, and look forward to working together to help dealers better manage and inspect their investments”.

Integrating VistaDash with DealerVault will allow DealerVault customers to be able to utilize VistaDash to view their inventory and sales data, along with all of the other metrics and vendor data that is most valuable to their dealership.

Focus on the data that matters at www.vistadash.com.

The DealerVault Network allows third party solution providers to actively support dealerships’ desire to take back control of their data. This platform creates a win-win for vendors and dealerships alike. Dealerships are empowered with control over their data while utilizing the DealerVault tool at no charge, and Vendors are able to actively support their desired effort.

DealerVault is excited to have VistaDash by PCG Companies join us in our endeavor to revolutionize the automotive industry by putting dealerships back in control of their data!

VistaDash_960x100BannerAd

Posted in Uncategorized | Leave a comment

GrowthFX joins the DealerVault Network

growthfx_1

GrowthFX provides customer engagement and sales alignment products for the automotive industry. Founder Ted Carpenter of ClickPath/Who’s Calling envisions driving substantial growth for the entire industry with the company’s new GFX platform, a set of tools designed to optimize the most critical step of the purchase equation: the sales rep-to-prospect interaction

Research shows that consumers are changing many aspects of their behavior in the era of pervasive social media, and that dealerships can benefit by embracing these changes.

One could say that GFX is the Match.com of the automotive industry, by helping shoppers engage on a personal level with a highly-aligned sales professional before ever walking into the dealership.

GrowthFX considers DealerVault an essential partner, as their PRO:file solution depends on a tightly integrated DMS relationship. Dependable, ongoing sales, service, and inventory data is critical to their success and the value their clients expect them to deliver.

For more information, please visit GrowthFX’s website.

The DealerVault Network allows third party solution providers to actively support dealerships’ desire to take back control of their data. This platform creates a win-win for vendors and dealerships alike. Dealerships are empowered with control over their data while utilizing the DealerVault tool at no charge, and Vendors are able to actively support their desired effort.

DealerVault is excited to have GrowthFX join us in our endeavor to revolutionize the automotive industry by putting dealerships back in control of their data!

 

Posted in Uncategorized | Leave a comment

It’s Your Data: Manage and Control Its Access on Your Terms

IMG_5105It’s Your Data: Manage and Control Its Access on Your Terms

Originally written by President & CEO Steve Cottrell for AutoSuccess, December 2015.

It’s a new day for dealerships in the industry. “Big data” has paved the way for dealers to use their extensive consumer data repositories in strategic ways, tapping into emerging technologies and innovations that grow business and enhance the client experience. Dealers have an opportunity to rethink their business models. A growing number already manage their data in a secure, compliant environment flexible enough to meet frequently-changing business needs while maintaining uncompromising data security.

Changing Business Models

The business model is changing in our industry and big data is leading this charge. Dealers find themselves in a position to control data in a cost-effective manner that recognizes the value of unrestricted, but controlled, third-party vendor access to data, which spurs greater innovation.

Overlooking this opportunity could deliver stiff consequences for many in the industry. Case in point: the story of Eastman Kodak. While the photography behemoth was first to develop the digital camera, it was slow to embrace the new technology. Steve Sasson, the Kodak employee credited with inventing the first digital camera, said in a 2013 Huffington Post article that, “…the fundamental business model…was undermined by the new technology…In some ways, [the technology] cannibalized [its] already existing business…” Kodak’s “existing business,” however, was not where the industry was heading, based on technological advancements and consumer demand. Kodak was ultimately forced to file for bankruptcy.

We can learn from Kodak’s miscalculation. Big data and supporting technologies are changing how we do business. Organizations that recognize and embrace this will reap the rewards, instead of finding themselves stuck in a model that no longer fits the market. There are issues for dealers to consider and questions that should be asked to ensure the security of dealers’ data repositories and to understand why the industry is shifting – and what the costs are if we don’t move forward.

How Secure is “Secure?”

Ensuring the security of confidential and private consumer data is not only critical, it is the law. The Federal Trade Commission (FTC) has made it clear that processes and procedures must be in place to safeguard consumer data. With this in mind, every dealer should ask, “What is my DMS vendor doing to ensure there is not going to be a security breach?” along with a follow-up inquiry to the DMS provider: “In the unlikely event that something does go wrong, what is your liability to us?” Many may be surprised by the answer.

Confronting Competitive Ambitions

In a marketplace where data security remains top priority, and unrestricted, but controlled, access to consumer data is vital to the success of our businesses and emerging innovations, there are issues to consider regarding leading DMS providers. These companies offer “one-stop-shopping” experiences for dealerships, relieving them of managing and controlling their own data. But what is the true cost of these services to the industry as a whole?

Certification programs offered by these DMS vendors claim to provide dealerships with added security assurances and dissuade them from granting third-party vendors access to data. It has been suggested these costs are simply fees (referred to as “hidden taxes”) paid by third parties to maintain access to dealership data. Any review by these DMS vendors of third-party vendor solutions appears to be competitive in nature, with no focus on security; it is simply a fee paid to maintain the title of “certified”. These fees have risen dramatically, with no evidence of what the increases provide. These increases affect dealership costs, because third-party vendors who pay the exorbitant prices to retain certification to access data cannot absorb the cost and are forced to pass them on to dealerships. This, in turn, affects the consumer.

The other cost associated with these fees is the stifling of innovation in the industry. Vendors that cannot or refuse to pay these hidden taxes are often threatened with interruptions to their data feeds. In other instances, smaller vendors seeking certification are told to come back when they have a larger customer base. Still other vendors with competing solutions to those of these larger DMS providers have been told that it wouldn’t be right to empower another vendor in an already-crowded space. Third-party vendors are essentially forced to work solely with dealerships whose DMS providers do not impose taxes on dealer data. This reduces third parties’ market space significantly and suppresses innovation that, in an unrestricted market, may offer great value to our industry.

One of the scenarios above also brings up conflict of interest concerns. Some leading DMS providers actually have solutions in the marketplace that compete directly with third-party vendors. These are the very companies that determine whether third-parties gain (or retain) access to dealership data. This is a huge conflict, which has gone unchecked.

It’s Your Data – Maintain Control of It

These realities should serve as a wake-up call. Dealers work to keep their consumer data secure and, true to their entrepreneurial spirit, want the best solutions available in the marketplace. They also want data control and ease of use of their DMS. The takeaway from all of this: It’s your data. Manage it on your terms.

Today’s technology enables dealers to do this. Dealers can maintain their own DMS, gaining complete control over how data is used, who is accessing it and what they are accessing. Because dealers are on the line for breaches, they must keep a tight rein on this information. This approach also allows designated vendors unrestricted, secure access to data on your terms, and in a way that supports innovation. Allowing this exchange to take place at the same cost for everyone levels the playing field, allowing emerging technologies to enter the marketplace, giving consumers more choice and letting the market determine who survives.

It’s a new day for dealers who see value in emerging technologies, seek to keep costs down and desire a better way to control access to data and maintain security. Are you in?

To read the article as published by AutoSuccess in their December eNewsletter, please click here and navigate to page 17.

Posted in Uncategorized | Leave a comment

Traver Connect Joins the DealerVault Network

TraverConnectLogo_4C

Traver Connect is a complete service BDC focused entirely on driving excellence to your service drive. Everything they do is designed around improving customer experience.

Instead of putting the burden on your dealership to hire, train and implement these processes, Traver Connect provides three turn-key solutions that centralize inbound calls and frees up your Advisors to better serve their customers. This means more time to sell with the right tools and take control of data sources by using better technologies and more efficient practices.

Traver Connect Founder, John Traver, has 25 years of creating premier business development solutions for the automobile industry. After selling his previous company – Traver Technologies – to ADP, he moved on to his next challenge with Traver Connect.

For more information, please visit Traver Connect’s website.

Integrating Traver Connect with DealerVault means more time to sell with the right tools to take control of data sources by using better technologies and more efficient processes.

The DealerVault Network allows third-party solution providers to actively support dealerships’ desire to take back control of their data. This platform creates a win-win for vendors and dealerships alike. Dealerships are empowered with control over their data while utilizing the DealerVault tool at no charge, and Vendors are able to actively support this desired effort.

DealerVault is excited to have Traver Connect join us in our endeavor to revolutionize the automotive industry by putting dealerships back in control of their data!

 

Posted in Uncategorized | Leave a comment