Attracting Millennials with Innovation

Millennials don’t want to work for car dealers.

That was the general consensus from a recent Roadster survey featured in a recent issue of Auto Remarketing. In fact, they ranked being a car dealer right behind being a politician and or a tax collector. That’s not a great place for dealers to be, especially as it comes time to find future leaders.

But there’s good news! According to the same survey, 54 percent of these millennials could be swayed by an increase in dealerships’ technology usage. So don’t rule out those youngsters just yet.

Adding more modern technology to your dealerships’ repertoire is an easy way to appeal to this demographic. And it isn’t as complicated as you may think.


Dealerships are packed with data—from sales and service to parts and inventory. Getting that data seamlessly to vendors is an easy way to show an affinity for innovation to this generation of employees. DealerVault has been tapped into this technology for years, but explaining its benefits to recruits may help them see car sales as less of a pen-and-paper industry and more of a cutting-edge career choice.

Innovation at DealerVault is keeping pace with this fast-moving millennial preference for dealership technology. The recent release of DVGo to streamline onboarding is a top-of-the-line technology that makes sending data to vendors a minimal effort, high-return process. Consistent data flow is vital to receiving the vendor services dealerships need to function. Leveraging this as a technological advantage is just a happy by-product that can help your recruiting efforts.

It’s important to remember that technology doesn’t have to be complicated. Your dealerships technological tools can be impressive and easy. In fact, that’s the point. DealerVault is the kind of technology that millennials are used to—intuitive, fast and easily integrated into daily work.

Much of this is perception, too. The automotive industry has been innovative for a long time. But exposing these inner workings to up-and-coming candidates is key to continuing the innovation. Imagine what some millennial influence would do for the progression of tools like DealerVault. It can only help move the technology forward. And ultimately, move more cars off your lot.


About DealerVault by Authenticom

DealerVault® by Authenticom™ is a data integration tool that provides transparency and control into dealership data. Through an easy-to-use web interface, users have access to single-click feed activation, deactivation and field customization. DealerVault is backed by a multi-million dollar cyber-liability insurance policy. Authenticom is a leading source of dealer management system integration and enterprise-level data enhancement solutions for automotive marketing agencies, CRM systems, and third-party service providers. The company integrates with 75 dealer management systems and connects with over 16,000 automotive dealerships across North America. Authenticom is a privately-held corporation founded by Stephen Cottrell in 2002 and is headquartered in La Crosse, Wisconsin.
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